Topps Speed Racer Candy Tracks - Juicy Drop Pop Falls

Neck and neck with Racer X while driving the Mach 6. Scoring bonus points with a 720° over the big jump.

Topps Speed Racer Candy Tracks - RingPop Rally

Topps Speed Racer Candy Tracks online racing game - RingPop Rally, originally uploaded by solarstance.

Screen shot from the game.

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Topps Speed Racer Candy Tracks

We just launched "Topps - Speed Racer - Candy Tracks" and we can't stop playing it.

Drive around crazy tracks, loops and jumps in this sugar-coated race based on the upcoming Speed Racer film. Turns out, the styles of the Wachowski brothers' live-action flick and a Topps candy world proved to be a perfect mix.

Choose to drive Speed Racer's Mach 6, Racer X's car, the Topps candy car or win races to unlock more vehicles from the film. Each car offers a unique driving experience. Choose faster cars and risk passing valuable pickups. Choose slower cars for better control but it will be much harder to win the race.

There are five tracks to race, each with unique characteristics and challenges. Every track has its own high score board, so sharpen your skills and make the top 10.

Win cool prizes with the built in sweepstakes. Register and earn entries with each game played.

From an advertising point of view, this may be the most branded advergame on the web. The game is saturated with product placement, yet it remains seamless and a natural part of the gaming environment.

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